Collection: U N I T 4

m o v i n g i m a g e [ p a r a d o x ]

U4 : : "This brief asks you to consider two simple statements and how to express them in two self contained sections. One to run UP the escalator and one to run DOWN. You are asked to fill the elusive moments when people are “captive” on escalators to present a simple statement from two perspectives. Your sequence may fill up to 4 individual frames in total. Each poster is a digital screen so your sequences may contain simple motion (no more than 5 second loops per image) however each image may appear as part of a sequence. Travellers on the escalator will experience one message as they ascend and the other as they descend."

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t  h o u g h t  p r o c e s s 

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We were put into pairs and asked to design moving posters for Digital Escalator Panels, with the concept of using a paradox. We chose the paradox "To be natural is such a difficult pose." 

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i n i t i a l i d e a

f i n a l  o u t c o m e 

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